Over the years as I have talked with clients and customers about SEO. I have learned many things as there are misconception and confusion with Search Engine Optimization with customers.
There was a business owner who ran a very niche business and was paying one hundred a month for SEO. And the company would call him talking about how hard they were working on his account. Unfortunately, they never had FTP access, they never posted any blogs and there never been any links pointed to the site.