Neil Kilman SEO Consultant

Do you feel as if it is a struggle to being found online?

No matter what you do customers just are not finding your website. SEO can help you be found online as part of your Digital Marketing Strategy.

Well, I can help you there. As an SEO Consultant, I help people being found in the search results online. I built this site to help people with them with their business objective of getting found online.

Do you feel your marketing is getting you nowhere?

Marketing has changed so much over the years, I remember when I was a time going out with my parents and shopping for a used car. Going from dealership to dealership looking at what you could afford and what they had available. Or picking up the classifieds in the local paper waiting and calling many different people. To get the car you wanted it could forever or if you were in my price range satisfied with the best you could get looking around for a month.

Now when someone wants a car they go online can look at pictures and can browse multiple websites. They can even look up how much they should pay for any given vehicle as well as if the vehicle ever been in a wreck. If you are buying from a dealership you can even look up and find out how the buying experience is through customer reviews.

This a massive shift of how people will look for a car. The information people are looking for is all online, and there is tons of information. Some of it put out by random people and some of that information is created by your competitors for their benefit.

The Trick to Proper SEO Strategy

The trick for people is how do they get they get found by the people are researching a product or service. That is you begin to subtlety steer people to your product or service. This helps you in two ways one you are starting to build trust and brand loyalty before they even meet you. As well as improve your search presence so you also rise to the top of the rankings when people are looking to buy now.

As you read somewhere one of your competitors or one of the people working for them. Is thinking how they can get more people to their website. So it not really a choice of whether or not you want to in this competition. You are already in the competition. The longer you wait the worse you will be.

I Can Help You. Call Me At 713-459-5460

If you like mmy blog and feel you are getting good infromation from it buy me a cup of Coffee.

Currently the SEO Manager at RainBolt Design & Marketing.

Why SEO is So Important?

It all comes down to long term ROI

Return on investment is the reason why SEO is so important. Although I can manage people online advertising through Google, Bing or Facebook. Buying Click is expensive! I have worked with companies happy to pay $40, this company could make many thousands of one sign-up.

But still, a click with no guarantee that click will turn into a lead. I cringe whenever a client say they are not interested in SEO because while it does take time. SEO is a long term invest in your business that can reap rewards long after the campaign has stopped. While pay per click it stops as soon as your account runs out of money.

This same company would spend over 50k a month advertising. Yet whenever it came time to increase their amount of content on their website to improve SEO there was much to much concern about how any peice would make them look. And no new content would go up. Over time they got more and more releint on Pay Per Click.

One day the budget ran out, and the leads stopped. Through nessity sales people left

This same company would spend over 50k a month advertising. Yet whenever it came time to increase their amount of content on their website to improve SEO there was much to much concern about how any piece would make them look. And no new content would go up. Over time they got more and more reliant on Pay Per Click.

One day the budget ran out, and the leads stopped. Through necessity sales people left, managers left and people were let go.

By contrast, another smart company I worked with they had a 40k budget. Spent lots of money on pay per click 38k. But spent a small amount of money compared to their 2k. After, a year they figured out their organic traffic while not bringing in as much as pay per click it was growing and was around 40% of their business.

When they cut all pay per click spending a year later there was hardly a drop in their business.